
“Being independent means writing your own story every day”
Founded by Lapo Elkann, Italia Independent was launched on 9 January 2007 during Pitti Uomo in Florence. Italia Independent is a brand of creativity and style for independent people that combines fashion and design, tradition and innovation.
Italia Independent updates “Made in Italy” and reinterprets classic icons, operating in the eyewear sector and creating lifestyle products to export Italian style to a global world.
The philosophy behind the Italia Independent project is largely contained in its name. Italy is not just the place where the company is based, but also the main source of inspiration for the project born in 2007. And then there’s independence, the freedom of thought and action that looks beyond the present, becoming the driving force of the most innovative ideas.
Italia Independent is a free company, which doesn’t follow fashions, but influences them, creating new trends and inspiring others with its creations, each and every day.

Laps Collection is a brand that skilfully combines the typical tradition of Italian craftsmanship with a significant dose of innovation that contaminates the products with aspects of style, lightness and pleasantness of use more in line with the increasingly heterogeneous and dynamic world that surrounds us.
Laps Collection is characterised by a vaguely retro style that is modernised by the high quality of the materials used, the refined design and a frantic search for details that have always made a real difference.

A contemporary, young and fresh brand inspired by the attitude of Cristiano Ronaldo, a champion of style on and off the pitch – PLAYFACTIONISM IS A WAY OF LIVING.
The CR7 Eyewear collections are characterised by a search for details that celebrate the legend of world football; models capable of skilfully combining with any type of look for a style that won’t go unnoticed.

A Swiss luxury watchmaking brand with a sophisticated and distinctive charm, characterised by a unique style, full of timeless allure and free of passing fashions. Founded in 1989 by Carlo Cracco, nowadays it belongs to the French holding LVMH.
The Hublot eyewear by Italia Independent collections masterfully and elegantly combine classic and contemporary elements with details that tell of the incredible history of one of the world’s leading companies in the luxury watch sector.